Aditya Dave

Bringing one idea to life at a time

Cartoon illustration of Aditya at his desk, laptop open, a whiteboard of sticky notes and a rising chart behind him.

Latest essays

All essays →

India's missing middle?

25 Aug 2026 · 4 min read

India's missing middle?

A lot of consumer startup reports that I have come across, have a common thread - the rise of India’s middle class and its growing discretionary income fueling India’s consumption growth.