https://adityadave.in/ Essays on investing, healthcare and strategy in India — by Aditya Dave, a doctor turned strategist and investor. en Tue, 25 Aug 2026 02:17:22 +0000 https://adityadave.in/essays/indias-missing-middle/ https://adityadave.in/essays/indias-missing-middle/ Tue, 25 Aug 2026 02:17:22 +0000 A lot of consumer startup reports that I have come across, have a common thread - the rise of India’s middle class and its growing discretionary income fueling India’s consumption growth.